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Why Threads’ Launch Worked

By July 12, 2023July 19th, 2023No Comments

Threads is an Instagram app that could be considered the Twitter killer, gaining 10 million sign-ups in just 10 hours of the app’s release. So why is this app different from all the other wanna-be Twitter apps? 

It’s business 101: right product, right place, right time, right price.

  • Product: Twitter is one of the most popular apps with 368 million monthly active users worldwide, but people are seeking an alternative platform after Elon Musk bought the app and began making changes to the core product. 
  • Place: Instagram – Threads is directly connected with the Instagram app which is already a widely used platform with a large existing audience. When signing up you are able to port over your entire profile and you have an easy option to follow everyone you already follow on Instagram. 
  • Time: Twitter had its worst weekend ever over the 4th of July holiday. Musk limited the amount of tweets people can view each day and made it so that you must have a Twitter account to view tweets. This created an opening for the Threads app to be released to an audience willing to adopt a new platform.
  • Price: Threads offers full use for free (at this time) while Twitter does not. Twitter requires users to buy their blue check marks in order to verify the user’s account and see more tweets.

So, have you downloaded Threads?

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