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Three things we’re watching

By October 12, 2022October 13th, 2022No Comments

Every few weeks we share with you three things that we’re taking note of – from pop culture to communications’ trends to relevant mergers and acquisitions, helping you think about how to tap into the cultural zeitgeist. Hopefully this helps you stay in the know and at the top of your game.

Forget Charcuterie Boards! Butter Boards Are The Latest TikTok Craze Over the past three years, the social media platform TikTok has become a launching pad for food trends. From whipped coffee to pesto eggs to cloud bread, there seems to be a new trend every season. This season, it’s all about butter boards. Butter boards are wooden boards or serving trays smothered with softened butter and sprinkled with delicious toppings (think salt, herbs, lemon zest or chillies), made with the sole intention for dipping bread. In times of COVID and inflation, butter boards are a whimsical, affordable substitute for charcuterie boards when entertaining a few guests. 


Analysis Calls Atlanta Best City in America for Generation Z Fresh off its crowning as America’s “most livable” city by British publication The Economist, Atlanta finished first in a recent ranking of the 20 best U.S. cities for Generation Z – and by a fairly wide margin. The study was compiled by real estate listing service CommercialCafe, which is owned by data firm Yardi Matrix. It credits Atlanta’s access to parks, relative affordability, and large Gen Z population that’s both educated and highly employed in earning the city top billing among cities for young adults. Babbit Bodner has been headquartered in Atlanta since day 1 and has the pleasure of working with amazing local clients. We are excited to watch Atlanta continue to thrive and grow!


For New Yorkers, 6 p.m. Is the New 8 p.m. By American standards, New York was considered a late-dining city for decades. The hot time for reservations was 8 p.m. and anything earlier was considered geriatric. But post-pandemic, restaurants are busiest from 5:30-7:00 p.m. Many people attribute this shift to remote work. “When work is home and home is work, an early meal is one of the easiest ways to assert that the day has come to some kind of conclusion.” writes Rachel Sugar. While this may seem like another trivial result of the pandemic, it nonetheless affects how New York and cities like it function and do business forever. Personally, we don’t mind – is there anything better than dressing up, enjoying food and drinks with friends, and still being in bed by 10?


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