Every few weeks we share with you three things that we’re taking note of – from pop culture to communications trends to relevant mergers and acquisitions, helping you think about how to tap into the cultural zeitgeist. Hopefully, this helps you stay in the know and at the top of your game.
Reintroducing Boxed Wine: Alcohol brands focus on sustainable packaging
After learning that only about 31% of glass generated in the U.S. actually gets recycled, female founders of Juliet Wine Allison Luvera and Lauren De Niro are on a mission to “shift the culture of wine drinking and advance sustainability for the wine industry as a whole” by updating boxed wine from college staple to chic every-day enjoyment. With their 100% recyclable packaging made from renewable materials, Juliet Wine is one of many alcohol brands seeking to go green. With consumers, Gen-Z in particular, being more conscious about the environmental impact of their purchases, get ready to see more sustainable innovations from your favorite brands!
The Rise of “Dadfluencers”: New type of content creator reaches untapped audiences
“Dadfluencers”, aka dads on TikTok and Instagram, are a new and growing section of social media influencers that have a major impact on consumer behavior. During the pandemic, dads spent more time at home with their families and many began to document their experiences as parents. By candidly sharing their trials and triumphs, some dads, like @fitdadceo, amassed a following and now work as full-time content creators. At Babbit Bodner, we aim to work with influencers that best suit our clients’ goals and brand values – dadfluencers, you’ve been added to the list!
Let’s get personal: Founders are using personal Tik Tok accounts to connect with customers
In today’s fast-paced digital world, the dynamics of marketing and consumer engagement are constantly evolving. Currently, consumers are more inclined to follow the people behind the brands, rather than the brand itself. The rise of personal accounts on social media, specifically TikTok, has proven to be a game-changer, providing entrepreneurs with a unique opportunity to connect with their target audience authentically. By leveraging the reach and engagement of personal accounts, founders can establish a genuine connection, build trust, and drive sales for their businesses. If you’re a founder seeking to communicate effectively with your audience and convey your message in a compelling way, investing time in your personal account offers a powerful avenue to achieve these goals and propel your business forward.
