Every few weeks we share with you three things that we’re taking note of – from pop culture to communications’ trends to relevant mergers and acquisitions, helping you think about how to tap into the cultural zeitgeist. Hopefully this helps you stay in the know and at the top of your game.
Should Mother’s Day Be a Company Holiday? According to Kendra Scott, Absolutely. For the first time, the jewelry brand is giving its employees paid time off the day after Mother’s Day to celebrate a parental figure in their life. Its founder is urging other companies to follow suit. Initiatives like this, paired with parent-friendly work environments, can help companies to better support working mothers, who have been particularly affected by the pandemic. We are excited to see companies prioritizing their employees’ work-life balance and encouraging them to spend time with people they love.
The backlash against Mother’s Day opt-out emails Some people love Mother’s Day. For others, Mother’s Day is a difficult holiday and they may not want to receive tons of emails from brands promoting their gifts and services. In 2019, florist Bloom & Wild found a solution to best support their customers’ needs: sending emails to subscribers asking whether they wanted to opt-out of Mother’s Day promotional content a few weeks before the holiday. Many companies followed suit, wanting to show their customers the same level of compassion and consideration. However, research has shown the timing of the opt-out emails may be just as triggering as the promotional emails. The solution? Companies should offer the option to opt-out of holiday emails upon subscribing to the company. This will give people the opportunity to opt-out when they are feeling emotionally ready to do so.
9 Ways to Celebrate Mothers at Work From offering flexible work arrangements, such as a hybrid schedule, to providing leadership opportunities and pathways for women to grow into their roles, Joy Adan shares nine ways companies can support mothers in the workforce. Mother’s Day may only be one day, but business leaders can implement small changes to celebrate and encourage working parents all year long.