Every few weeks we share with you three things that we’re taking note of – from pop culture to communications’ trends to relevant mergers and acquisitions, helping you think about how to tap into the cultural zeitgeist. Hopefully this helps you stay in the know and at the top of your game.
America is Running Out of Everything: Is it just me, or does it feel like America is running out of everything? I visited CVS last week to pick up some at-home COVID-19 tests. They’d been sold out for a week, an employee told me. So I asked about paper towels. “We’re out of those too,” he said. “Try Walgreens.” I drove to a Walgreens that had paper towels. But when I asked a pharmacist to fill some very common prescriptions, he told me the store had run out. “Try the Target up the road,” he suggested. Target’s pharmacy had the meds, but its front area was alarmingly barren, like the canned-food section of a grocery store one hour before a hurricane makes landfall.
Instagram Merges IGTV and Feed Videos- Here’s What It Means For You: Head of Instagram, Adam Mosseri, has been hinting at a more “simplified video experience” on the platform for a while. By merging IGTV with Feed videos, Instagram has a single destination for longer form video content – providing a clearer distinction between Instagram Reels. To support this change, Instagram is introducing several new features for Instagram Video
How ‘Squid Game’ Gets Attention From Brands: Netflix’s Korean-language thriller “Squid Game” is on its way to becoming one of the streaming giant’s most-watched original series of all time and advertisers are taking notice, using the pop culture phenomenon as a vessel for their brand messaging.