Georgia-Pacific Case Study
Consumer Products · CPG
From Little Industry Profile to Digiday Leader of the Year + Ad Age Leading Woman
20+
top-tier media stories
10+
executives elevated
3
keynote speaking engagements
The Challence
- Despite leading major consumer brands and innovative marketing programs, Laura and her team had little external industry profile.
- Their expertise was largely behind the scenes, creating an opportunity to make leaders known for distinct areas of authority.
Our Approach
- Identified ownable areas of authority for Laura and 10+ executives based on their expertise and business priorities.
- Built individualized strategies across earned media, awards, speaking and LinkedIn.
- Proactively brokered opportunities with the industry’s most influential media, awards and stages.
- Turned GP’s work across AI, retail media, consumer experience and brand transformation into executive-led stories.
- Built on each win to create a consistent drumbeat of industry visibility.
Results
- Elevated 10+ Georgia-Pacific executives
- Secured 20+ top-tier media stories
- Laura named Digiday Awards’ Leader of the Year
- Laura named an Ad Age Leading Woman 2026
- Elevated Laura through ADWEEK’s Marketing Vanguard
- Secured visibility across Ad Age, ADWEEK, Digiday and MarTech
- Secured 3 keynote speaking engagements
- Increased Laura’s LinkedIn following 14%
- Added 4,000 followers to Georgia-Pacific’s corporate LinkedIn
Key Impact
From behind the scenes to industry recognized: BB helped take Laura from little external profile to Digiday Leader of the Year and Ad Age Leading Woman, while elevating 10+ GP leaders across influential media, awards and stages.
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