Babbit Bodner “Scores”: Named Agency of Record for Peach Bowl, Inc.
The premier communications consultancy will spearhead public relations efforts ahead of record season
ATLANTA (Aug. 16, 2022) – Babbit Bodner, Atlanta’s premier communications consultancy, was named agency of record for Peach Bowl, Inc., the team behind the Chick-fil-A Peach Bowl and college football’s most charitable bowl organization. Babbit Bodner will provide strategic communications services for Peach Bowl, Inc. properties including the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game(s), the Peach Bowl Challenge charity golf tournament and The Dodd Trophy national coach of the year award, presented by PNC.
“Our mission is to positively impact people’s lives through our world-class events and community service activities,” said Gary Stokan, CEO and president of Peach Bowl, Inc. “We were drawn to the Babbit Bodner team because they share those values and have a tactical approach to getting the job done. We’re confident that these qualities, in combination with our shared passion for our organization’s mission, will help us exceed our goals in what we think will be a record season for us on many levels.”
Babbit Bodner has a client roster full of game changers. Headquartered in Atlanta, the agency prides itself on being a part of so many experiences that are making an impact on the city – from the skyline to the bottom line. In partnership with the Peach Bowl, Inc. team, Babbit Bodner will coordinate publicity for the organization through earned media relations, event management and overall messaging support. Babbit Bodner will bring best-in-class communications to Atlanta’s best-in-class bowl organization.
“Peach Bowl, Inc. has transformed the college football experience and has helped make Atlanta the capital of college football,” said Jennifer Bodner, founder and CEO of Babbit Bodner. “We couldn’t be more thrilled to work with this incredible Atlanta institution and bring best in class communications to the best in class of college athletics.”
About Babbit Bodner:
Babbit Bodner is a communications consultancy that helps gazelle brands—companies in high-growth mode—leap towards their future successes. Founded in 2016, Babbit Bodner provides extensive offerings in public relations, social media, influencer marketing and creative strategy services. To learn more, visit www.babbitbodner.com.
About Peach Bowl, Inc.:
Peach Bowl, Inc. is a 501(c)3 organization that operates the Chick-fil-A Peach Bowl, the Chick-fil-A Kickoff Game, the Peach Bowl Challenge charity golf tournament, and manages The Dodd Trophy national coach of the year award. It is the ninth-oldest bowl game in the country and is recognized as college football’s most charitable bowl organization, having donated $59.2 million to organizations in need since 2002.
The Chick-fil-A Peach Bowl is one of the New Year’s Six bowls selected to host the College Football Playoff including a CFP Semifinal every third year and top-ranked teams from around the country in the other two years of each cycle. Over its 54 years, the game has drawn 3.1 million fans in attendance, a total television audience of 209.6 million viewers on ESPN, delivered $221 million in team payouts, and has created $786.3 million in direct economic impact for Atlanta and Georgia.
Our Chick-fil-A Kickoff Game is the nation’s longest-running kickoff game and has reshaped the opening weekend in college football. Over 17 games since 2008, the game has regularly hosted the nation’s top teams and has drawn 1.1 million fans, 87.4 million television viewers, distributed $101.3 million in team payouts and created an additional $498.5 million in economic impact.
The Peach Bowl Challenge is the nation’s premier charity golf tournament featuring top current and former college football coaches. Hosted at the beautiful Reynolds Lake Oconee resort outside Atlanta each spring, the event has generated $9 million for the various foundations and charities supported by its coaches.
The Dodd Trophy Presented by PNC is college football’s most coveted national coaching award. Named for legendary Georgia Tech coach Bobby Dodd, The Dodd Trophy annually honors the FBS football coach whose program represents three pillars of success: scholarship, leadership and integrity.
For more information, visit Chick-fil-APeachBowl.com, follow our social media platforms @CFAPeachBowl or find us on Facebook at Facebook.com/CFAPeachBowl.