ATLANTA (Nov. 29, 2023) – Babbit Bodner, a leading communications consultancy, is pleased to announce the significant milestone of becoming the public relations agency of record for Signia by Hilton Atlanta, the city’s largest downtown ground-up hotel development project in 40 years, expected to debut in January 2024. This partnership marks a pivotal moment for the city and Signia by Hilton as the journey to transform Atlanta’s hospitality landscape commences.
The 976-room Signia by Hilton Atlanta offers direct access to the Georgia World Congress Center via a pedestrian walkway and is located steps from Mercedes-Benz Stadium and State Farm Arena, perfect for sports and entertainment fans. The property offers more than 100,000 square feet of world-class meeting and event space, eight signature food and beverage experiences, including three full-service restaurants and three bars, premium wellness amenities with a spa, beauty bar and fitness center, and outdoor event space in the heart of downtown Atlanta. Nestled strategically amidst Atlanta’s iconic landmarks, vibrant culture, and bustling business districts, Signia by Hilton Atlanta will be an exceptional destination for both leisure and business travelers along with meetings and groups.
“Signia by Hilton Atlanta will change how global travelers and companies view the city as a destination to host conferences and events through its world-class amenities and unparalleled meetings and events,” said Teri Agosta, general manager of Signia by Hilton Atlanta. “We selected Babbit Bodner as our public relations partner due to their demonstrated capacity for transformative storytelling. Their deep-rooted passion for Atlanta and unwavering commitment to nurturing the city’s prosperity will be instrumental in delivering our message to our community and the world.”
Key Highlights of the Partnership:
- Strategic Vision: Babbit Bodner will be the driving force behind shaping Signia by Hilton Atlanta’s public image. Through strategic storytelling and innovative public relations campaigns, they will ensure that Signia by Hilton Atlanta becomes a prominent fixture in the Atlanta hospitality landscape.
- Community Engagement: The partnership aims to not only attract guests but also actively engage with the local community. Collaborative initiatives and support for local causes will be at the forefront of their efforts.
- Elevated Guest Experience: Signia by Hilton Atlanta offers guests best-in-class amenities and services in a vibrant, sophisticated setting for leisure travel, business meetings and events.Babbit Bodner’s expertise in crafting compelling narratives will bring the guest experience to life, drawing travelers from near and far.
“We are truly excited to partner with Signia by Hilton Atlanta, a visionary project that will reshape Atlanta’s hospitality landscape,” states Jennifer Babbit Bodner, CEO and owner of Babbit Bodner. “Our role as the public relations agency of record will enable us to showcase the unique offerings of Signia by Hilton and create lasting impressions.”
For more information on Signia by Hilton Atlanta, please visit signiabyhiltonatlanta.com and for media inquiries, please contact signiaatlanta@babbitbodner.com.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,400 properties and more than 1.1 million rooms, in 124 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune’s 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 173 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Signia by Hilton
Signia by Hilton is a portfolio of premier hotels that infuses sophisticated travel and premium experiences into every aspect of the guest stay. Each Signia by Hilton hotel offers unparalleled meetings and events capabilities with world-class design, signature food and beverage experiences, and premium wellness offerings, all backed by the Hilton name and award-winning Hilton Honors program. Learn more about Signia by Hilton at stories.hilton.com/signia.
Press Contacts:
Signia by Hilton Atlanta
Evita McDaniels
Email: Evita.mcdaniels@hilton.com
Babbit Bodner:
Peri Block
Email: peri@babbitbodner.com
